Business Analyst

• Conducted in-depth Market research on Rental Market dividing it into 3 major segments namely Business, Events and Leisure. 

• Analysed customer’s booking behaviour to find out best days to run offer. Simulator used – MS Excel

• Conducted Market sizing and created a go-to- market strategy for the Indian car rental market.

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Below is the market sizing I did based on different customer segments. (Swipe left to see to see for all the segments.)